This case study details the design process of a backend tool for Travel Quest, a fictional travel platform that specializes in curating local and unique travel experiences. The goal was to create a robust solution for Travel Quest's internal teams, enabling them to efficiently manage content, track performance, and utilize data for informed decision-making. The project focused on enhancing the Experience Section of the platform, a key feature showcasing curated local adventures and activities. 

Project Name: Travel Quest Experience Backend

Tools Used: Figma, Miro, Adobe Illustrator, Adobe Photoshop

Travel Quest was facing challenges in managing their growing library of experiences. Content curation, performance tracking, and data analysis were time-consuming and inefficient. The lack of a centralized platform for managing content and accessing data hindered decision-making, leading to inefficiencies in promoting and optimizing experiences.

The primary problem was the lack of a robust backend tool that could address the following issues: 

Inefficient content management: The process of adding, editing, and publishing experiences was manual and time-consuming.

Limited data insights: Accessing and analyzing data related to experience performance was cumbersome, hindering informed decision-making.

Lack of collaboration: Different teams (content, data, management) operated in silos, leading to inconsistent data and workflows.

Ineffective marketing: The lack of data-driven insights hampered targeted marketing and promotion efforts.

Solving this problem was critical for Travel Quest to streamline their operations, make data-driven decisions, and ultimately improve the platform's user experience and revenue potential.

The primary objective of this project was to design a user-friendly backend tool that would empower Travel Quest's internal teams with the following capabilities:

Efficient Content Management: Streamline the process of adding, editing, and publishing experiences with a user-friendly interface and automated workflows.

Data-Driven Insights: Provide access to real-time performance metrics, data visualizations, and reporting tools to support informed decision-making.

Enhanced Collaboration: Facilitate seamless collaboration among teams through shared dashboards, data access, and communication tools.

AI-Powered Suggestions: Leverage AI to provide intelligent recommendations for content optimization and promotion strategies.

Improved Marketing Effectiveness: Enable data-driven marketing campaigns by providing insights into audience demographics, preferences, and trends.

The success of the project was measured by the following KPIs:

Time Reduction in Content Management Tasks: Measuring the reduction in time taken to perform tasks like adding, editing, and publishing experiences.

Internal Adoption Rate: Monitoring the number of users actively using the backend tool.

Frequency of Tool Use: Tracking the number of times users access the tool and the duration of their sessions.

AI Suggestion Accuracy: Evaluating the effectiveness of AI-powered recommendations for content optimization and marketing strategies.

User Satisfaction: Gathering feedback from internal users on the usability and functionality of the tool.

Revenue Impact: Analyzing the correlation between tool usage, content engagement, and revenue growth.

To understand the needs of Travel Quest's internal teams, I conducted thorough user research, including:

User Interviews: Conducted interviews with content curators, data analysts, and marketing specialists to gather insights into their workflows, challenges, and expectations.

Usability Testing: Conducted remote usability testing sessions with representative users to evaluate the ease of use and efficiency of the proposed design solutions.

Content Curators: Emphasized the need for a user-friendly interface for adding and editing experiences, automated workflows to save time, and real-time feedback on experience performance.

Data Analysts: Desired comprehensive data access, advanced analytics capabilities, and customizable dashboards for generating reports and insights.

Marketing Specialists: Highlighted the need for data-driven insights on audience behavior, targeted marketing tools, and performance tracking dashboards.

Management Team: Emphasized the importance of a unified view of performance data, clear reporting mechanisms, and efficient communication between teams.

Based on the research findings, I created a user persona to represent the key user roles and the needs:

Alice, the Data Analyst: Focuses on extracting insights from data, generating reports, and identifying trends to support marketing and content strategies.

I employed a collaborative ideation process, utilizing mind mapping and sketching sessions to brainstorm potential design solutions. Key considerations included:

Intuitive User Interface: Designing a visually appealing and user-friendly interface that would be easy for users of all skill levels to navigate.

Comprehensive Data Visualization: Utilizing various chart types, dashboards, and reporting tools to effectively communicate complex data insights.

Streamlined Content Management: Implementing automated workflows, drag-and-drop functionality, and intuitive editing tools to simplify content creation and management.

AI-Powered Features: Exploring the integration of AI-driven algorithms for content suggestions, marketing optimization, and personalized experiences.

Enhanced Collaboration: Developing features for real-time data sharing, communication channels, and task management to foster effective collaboration.

Throughout the ideation process, we gathered feedback from internal stakeholders to ensure the design aligned with their needs and expectations.

The design process involved the following stages:

Wireframing: I created low-fidelity wireframes to define the information architecture, page layout, and key functionalities of the backend tool.

Prototyping: I developed a high-fidelity prototype in Figma to simulate the user experience, test workflows, and gather feedback from stakeholders.

Visual Design: I established a consistent visual style, incorporating the Travel Quest brand guidelines, and designed UI elements, such as buttons, icons, and typography, for a cohesive and engaging user experience.

During the project, I encountered some challenges:

Limited Real-User Access: Due to the fictional nature of Travel Quest, I had no access to real users for in-depth usability testing and feedback collection.

Technical Constraints: Without access to Travel Quest's existing technical infrastructure, I could not fully consider the limitations and opportunities of their backend systems.

Stakeholder Alignment: Ensuring alignment on design decisions and priorities between different stakeholders, with varied perspectives and needs, required ongoing communication and collaborative problem-solving.

Leveraged Secondary Research: I conducted thorough research on existing backend tools and best practices to inform our design decisions.

Created Detailed Design Documentation: I provided comprehensive design specifications and documentation to enable efficient communication with potential developers and ensure a seamless transition to implementation.

Facilitated Collaborative Workshops: I held regular workshops with stakeholders to gather feedback, discuss challenges, and ensure alignment on design direction.

The final design solution delivered a user-centric backend tool that met the needs of Travel Quest's internal teams. It featured a visually appealing and intuitive interface, comprehensive data visualization capabilities, and streamlined content management workflows. The tool incorporated AI-powered suggestions to enhance content optimization and marketing strategies. The design was aligned with Travel Quest's branding guidelines, ensuring consistency and a professional user experience.

This project provided valuable insights into the design process for backend tools. I learned the importance of conducting thorough user research, developing user personas to understand stakeholder needs, and employing collaborative design methodologies. I also gained valuable experience in designing data visualizations, integrating AI features, and creating a user-friendly experience for complex backend functionalities.

If I were to work on a similar project in the future, I would focus on:

Real-User Feedback: Prioritizing real-user testing and feedback collection to validate design assumptions and ensure the final solution is truly user-centric.

Technical Collaboration: Engaging with developers early in the design process to consider technical constraints and opportunities.

Iterative Design Process: Implementing an iterative design process, incorporating user feedback and data analysis throughout the design lifecycle, to continuously improve the solution.

The Travel Quest Experience Backend project showcased the potential of user-centered design to create powerful and efficient backend tools. By understanding the needs of internal stakeholders and employing a thoughtful design process, we werez able to develop a solution that empowered Travel Quest to manage their experience content effectively, leverage data for informed decision-making, and ultimately enhance their platform's performance and revenue.

This case study explores the design of a backend tool for Travel Quest, a platform focused on unique travel experiences. The project aimed to empower internal teams with data-driven insights and efficient content management tools.

Travel Quest Experience Backend: Empowering Local Travel with Data and Design

Hi, I’m a UX Designer at ATI Robotics with 2+ years of experience, working at the intersection of UX design, HMI, industrial robotics, and AI-assisted design-to-code workflows. With a background in Computer Science and a Master’s in Interaction Design from NIFT Mumbai, I design intuitive, scalable, and accessible experiences across HMI, cloud platforms, and design systems. I love all things tech and design especially problems that keep me thinking, solving, and iterating with AI-assisted tools. Outside work, I enjoy street photography, exploring typeface design, reading books, and hoarding more books than I can possibly finish.

I designed a series of email templates and screen ideations for the Swish Club eCommerce app, aimed at improving both user engagement and the overall interface experience. My work involved crafting visually appealing and functional designs that aligned with user needs and business goals. The email templates were designed to increase interaction through compelling calls-to-action and personalized content, while the screen ideations focused on streamlining the user journey, ensuring a seamless and intuitive experience. Both elements were strategically created to enhance retention and user satisfaction within the app.



I enhanced the parking experience by applying design thinking principles, generating ideas, and wireframing user-friendly app interfaces to improve usability and convenience. Additionally, I developed visual designs for WOLP’s Technical Specification Book, working closely with architects to align designs with logistics park requirements. This collaboration ensured that the designs addressed both technical needs and practical challenges, creating an effective communication tool that bridged the gap between specifications and real-world applications, thus improving workflow and operational efficiency.



Designing how factory teams request, approve and move material with robots, and how one product now adapts to each new plant without custom builds.

AtiFLOW: Orchestrating Material Movement Across Factories

An end-to-end HMI redesign for Ati's factory robots: state mapping, wireframes, a scalable UI for 4 models, and a Figma-to-DTools handoff.

Redesigning the touch panel for Ati's self-driving factory robots

This is how the UI looks like after using Echo Design System. You can view the working prototype here. <a href="https://drive.google.com/file/d/1kl4ApdgJIq8c6G9PltiDh7At7h5MIwtH/view?usp=drivesdk">Click me</a>.&nbsp;

In addition to this, I have also tried to explore staying within the constraints to new Design System and proposed a new animation for the UI. <a href="https://drive.google.com/file/d/1CTrEecrrQ39CIW4QtYxjU6y81QV8bHeX/view?usp=drivesdk">Click here</a> to view.&nbsp;

Design Systems can seem complex, but they don’t have to be. This is a simplified version (mainly through visuals) of Echo Design system. The project aimed to create a centralized design system for HP printer control panels, encompassing diverse screen sizes ranging from 2.4 inches to 22 inches. This system aimed to address inconsistencies in styles, reduce duplicated efforts, and enhance collaboration among designers. 

The solution

This is how the UI looks like after using Echo Design System. You can view the working prototype here. 

<br>

Screen designed using Echo Design System

In addition to this, I have also tried to explore staying within the constraints to new Design System and proposed a new animation for the UI. 

Snippet of Documentation for Creators and Consumers

Echo Design System: A visual & simplified breakdown of its purpose & impact.

This case study explores the redesign of the Rapido app, focusing on enhancing safety and building trust for female users. We aimed to address concerns related to hygiene, safety, and overall user experience, while also fostering a sense of emotional connection with the platform.

You can head to this <a href="https://www.behance.net/gallery/183313355/UX-UI-CASE-STUDY-RAPIDO-REDESIGN">link</a> to find more.&nbsp;

Rapido, a popular bike-hailing service, faced a challenge in attracting and retaining female users due to concerns about safety and hygiene. User interviews revealed anxieties about helmet cleanliness, route familiarity, and the lack of dedicated safety features.  The absence of essential information like waiting times and clear rider profiles further compounded the issue.

This lack of trust and assurance hindered the growth of Rapido's female user base, creating a need for design interventions that addressed these concerns.

To gain a deeper understanding of user needs and pain points, we conducted a series of user interviews with female Rapido users.

Key insights from the interviews revealed:

We also conducted a competitive analysis, examining features and functionalities offered by other ride-hailing platforms, particularly those targeting women.

Based on the research findings, we brainstormed design solutions focused on enhancing safety, building trust, and improving the overall user experience. Key concepts explored included:

We created wireframes to visualize the layout and flow of the redesigned app, prioritizing clarity and user-friendliness.

A high-fidelity prototype was developed in Figma, allowing for interactive testing and user feedback. The prototype incorporated the following key features:

The visual design aimed to create a calm and reassuring aesthetic, using a palette of soft colors and clear typography. Icons were carefully chosen to convey information effectively and minimize cognitive load.

Usability testing was conducted with target users to gather feedback on the redesigned app's effectiveness and ease of use. The insights from testing informed further iterations and refinements to the final design.

One challenge we faced was balancing the introduction of new features with maintaining a familiar and intuitive user experience. To address this, we prioritized incremental changes, introducing new features in a way that was easily accessible and understandable to existing users.

Another challenge was ensuring the effectiveness of the SOS feature. To address this, we designed a user-friendly interface that allowed users to easily activate the feature and share their location with emergency contacts.

The redesigned Rapido app incorporates a range of features and micro-interactions aimed at enhancing safety and fostering an emotional connection with female users.

These features, combined with a visually appealing and user-friendly design, contribute to a more secure and empowering experience for female riders.

This project reinforced the importance of conducting thorough user research to identify and address specific needs and pain points. It also highlighted the value of incorporating micro-interactions to enhance the emotional connection between users and the platform.

Looking back, I would have focused more on testing the design with a diverse group of female users, representing different age groups and socioeconomic backgrounds. This would have provided a more comprehensive understanding of user needs and preferences.

The redesigned Rapido app has the potential to significantly impact the company's female user base. The focus on safety, hygiene, and emotional connection creates a more trusted and reassuring experience, encouraging greater adoption and loyalty among female riders.

Future plans for the project include ongoing user feedback gathering, continuous iteration of features, and exploring innovative ways to further enhance the safety and security of female users.

This case study details the redesign of the Rapido app to improve women's safety and emotional connection, resulting in increased trust and usage. 

Rapido: Enhancing Safety and Emotional Connection for Women Users

An open-source archive for street lettering and everyday typography across cities, built using AI-assisted workflows alongside hands-on coding.


Through Your Letters is an open-source platform for collecting and preserving street lettering, signage, hand-painted boards, and everyday typography from cities across India.


I built it to give a home to the lettering I had photographed over the years especially the images that stayed quietly in my gallery without ever being documented. The platform now extends that archive to everyone. If something catches your eye, you can photograph it, upload it, and help preserve it.

The project was developed through a combination of product design, AI-assisted workflows, and hands-on coding.


I used Ai tools to shape the experience and did trials with AI assisted layouts and tools to explore ideas, translate designs into working interfaces, and accelerate parts of development. Manual coding, testing, debugging, and refinement remained an important part of making the platform work reliably.


Vikalp Mishra helped with the code and shaped the backend architecture, making it possible to turn the idea into a functioning platform.

Through Your Letters: An AI-Assisted Archive of Street Lettering

I have had the opportunity to work closely with Akankshya, and she is a talented digital product designer who is hardworking, dependable, and a very quick learner.  

One of her biggest strengths is her understanding of front-end architecture, which helps her create design solutions that are not only thoughtful but also practical and realistic to implement. Whenever she faces a complex problem, she approaches it as a challenge, iterates quickly, and finds appropriate solutions without getting stuck.  

She is also an excellent design representative in cross-functional teams and communicates well with both design and engineering stakeholders. 

Akankshya has built a strong understanding of how to work with AI in her design process and has developed her own structured workflows to improve speed and quality.  

She is someone who takes ownership, adapts quickly, and consistently looks for better ways of working. I am confident she will be a strong addition to any product design team.

Krishna Gilda

Akankshya is a cheery young designer. She has the right attitude towards learning concepts and bringing a tech perspective. She is open to feedback and aligns with the team's objectives. At HP, Akankshya has contributed to the Design System Library in Figma for HP Contol Panel UI. She has developed her skills in organizing design systems and working with Figma variables. She has also been exposed to writing UI behavior specs for components. I wish her a successful career.

Aparna Kaushal

Akankshya, a Computer Science graduate and Postgraduate in Design from NIFT, has been an invaluable intern. Her contributions to building our Design System were impressive, showcasing her technical and creative expertise. Her approach to problem-solving and her skills in design are remarkable. Akankshya was very thorough in understanding requirements and design intent. She supported in developing training documentation for the new design system. She always exhibited high level of flexibility by working on across various projects & Research / User Testing sessions as well.

Travel Quest Experience Backend: Empowering Local Travel with Data and Design

akankshya pradhan